Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trustworthy information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.

1. More accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This offers a lot more precise data and a much more total photo of individual journeys across channels.

Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.

Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.

This type of monitoring likewise allows organizations to track conversions that occur outside of the site, like call and in-store purchases. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these adjustments.

3. Much less prone to CRM integration with performance marketing fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and platforms increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.

In addition, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a collection of guidelines that tells your website's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is a different technique that makes use of a small item of code on your webpage to gather data from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it decreases the range of data administration and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.